From Anime to Asphalt — The Next Chapter of Kunai

By Barry Potter



What Is Track-Head?

Track-Head is a brand built for car lovers — the ones who stay up tuning, who know every rev note, and who see driving as more than transport.
Our hoodies, premium sweatshirts, and tees are designed around JDM icons, drift legends, and racing heritage — celebrating machines like the Skyline, Supra, RX-7, EVO, M3, and more.

Each drop features:

  • High-detail full-back prints inspired by Japanese car culture

  • Soft, heavyweight cotton-blend fabrics built for daily wear or garage nights

  • Limited edition runs designed for true petrolheads

Whether you’re at a car meet, behind the wheel, or just repping your build, Track-Head brings that engineered style to your everyday fit.

Why Launch a New Brand?

We wanted to give car culture the same design attention we gave anime — a focused identity that feels authentic, premium, and community-driven.
By separating the two, both brands can grow in their own lanes:

  • Kunai → Anime, manga, and Japanese pop culture

  • Track-Head → Motorsport, tuning, and JDM lifestyle

This means sharper storytelling, better SEO alignment, and stronger engagement for each audience.

From Anime Icons to Automotive Legends

Over the past year, Kunai has grown into a movement — uniting anime, artistry, and modern street fashion.
Now, we’re expanding that creative spirit into a new world of motion, precision, and passion: Track-Head.

Track-Head is born for drivers, tuners, and dreamers who see cars not as transport, but as self-expression.
Every garment is built for people who live the culture — who talk horsepower over coffee, who wrench until sunrise, who believe a perfect apex is an art form.


Our Mission — Building Apparel That Drives Purpose

At Track-Head, our mission is simple:
to craft premium automotive streetwear that connects lifestyle, engineering, and community.

We believe:

  • Every car tells a story — our designs capture that spirit in motion.

  • Quality comes first — soft, heavyweight fabrics, clean seams, lasting prints.

  • Culture matters — from JDM clothing to Euro icons, every collection celebrates craftsmanship and legacy.

  • People come before profit — ethical sourcing, fair pricing, no mass-produced drops.

Each hoodie, sweatshirt, and tee is designed to represent who you are — and what you drive.

Our Values — Engineered With Intention

  1. Authenticity:
    Inspired by real builds, not trends. We photograph, sketch, and design from genuine car culture — from the roar of a Skyline R34 to the stance of a Supra Mk4.
    Explore the designs that define us:
    👉 Track-Head Best Sellers

  2. Craftsmanship:
    Every piece uses a cotton-polyester blend chosen for comfort and longevity. Our print process ensures full-back artwork stays crisp even after hundreds of washes.

  3. Community:
    Track-Head exists for enthusiasts. From garage nights to car meets, we want you to wear your passion — proudly. We feature real drivers in our lookbooks, not models.

  4. Innovation:
    The Car Collection is a living catalogue — expanding continuously with new drops inspired by JDM, muscle, and Euro performance legends.

  5. Sustainability:
    We prioritise limited-run batches to minimise waste, eco-friendly packaging, and small-batch local printing. Quality over quantity — always.

Why We Created Track-Head

Kunai was founded on cultural storytelling. But as our community grew, so did our interests — late-night drives, dyno runs, drifting, the smell of petrol and rubber.
We realised car culture deserved its own dedicated space: bold, technical, performance-driven, yet wearable every day.

That vision became Track-Head — a brand that captures speed, precision, and identity through design.
While Kunai channels creative anime energy, Track-Head brings the mechanical heartbeat of motorsport to life.


The Design Philosophy — Details That Matter

Every Track-Head hoodie is built around three design pillars:

  • Iconography: From legendary silhouettes like the RX-7 FD, EVO IX, and M3 E46, we treat cars as cultural symbols.

  • Typography: Clean, race-inspired typefaces, track markings, and speed-line graphics give each drop its identity.

  • Balance: Minimalist front, expressive back — engineered symmetry that mirrors performance design itself.

A Commitment to Enthusiasts

Our promise to every customer:

  • You’ll never find generic artwork or AI-generated prints.

  • Each product goes through multiple prototype stages before launch.

  • Every order supports a growing network of UK-based printers, photographers, and small creators within the automotive space.

We’re not chasing hype — we’re building legacy.

What You’ll Find on Track-Head

  1. Best Sellers — our most popular JDM hoodies, tested by enthusiasts across the UK.

  2. JDM Clothing — from drift culture to tuner heritage, designed for car meets and track days.

  3. Car Collection — an evolving archive of performance icons and street legends.

Whether you drive a turbocharged import or just love the culture, Track-Head brings you closer to the scene — visually, emotionally, and mechanically.

Looking Ahead

This winter, expect:

  • Exclusive Black Friday drops for both Kunai and Track-Head.

  • Holiday bundles pairing car hoodies with garage-wear accessories.

  • Our first “Track-Head Stories” blog series — spotlighting real UK builders and enthusiasts.

And in early 2026, we’ll unveil a crossover capsule:
Kunai × Track-Head — “Culture Meets Speed.”


The Track-Head Ethos

We don’t just design apparel — we design connection.

Cars unite people across generations, continents, and backgrounds.
Track-Head exists to keep that connection alive through premium design, ethical production, and authentic storytelling.

Every garment is a tribute — to the builds we love, the roads we drive, and the community that keeps the engines running.

Join the movement at www.track-head.com.
Explore our collections:
👉 Best Sellers
👉 JDM Clothing
👉 Car Collection